Google and the other search engines have got quite good at sniffing out the evidence that proves (or suggests) readers get value from your posts. As Alexa’s Kim Cooper wrote in SEO Copywriting for Google and Humans, “The more you serve the reader, the more Google serves you.”
And secondly, when you publish highly useful content and promote it well, it gets shared, seen, and yes, linked to.
So while you can count on me to return to this website and blog in the near future to deliver some advanced SEO insights, today I offer you the basics.
The infographic I’d like you to peruse covers a simple list of ways to:
- Indicate the relevance of your to the search engines
- Tap into human psychology to foster clicks, reads, and social shares
- Include compelling media to improve the quality of your content
Since Google is using a website’s mobile responsiveness as a ranking factor for mobile search results, being mobile-friendly is the key to businesses staying on top of search engine results.
To help you understand mobile SEO and what is needed to achieve a fully responsive website, we’ve created this checklist.
Mobile Platform Options
Responsive Design
Responsive design adapts to the type of device displaying it, optimizing the display. Google recently stated that it recommends responsive design.
Dynamic Serving
With this setup, servers respond with different HTML depending on the user’s device. Dynamic serving ensures that any visitor, regardless of the device they’re using, is served the appropriate content.Works well on phones that have limited functionality beyond text messaging and voice calling, but have some web browsing capabilities.
Separate Mobile Page
Building a separate and dynamic mobile platform for your content should also be a priority if implementing responsive design is a challenge.Tailor user experience with a unique mobile experience Better for feature phones than responsive design
Optimize Your Mobile Sites for Crawling and Indexing
Search engines need to be able to discover, crawl, and index your mobile-specific pages and content in order for them to rank. If your mobile SEO strategy does not allow search engines to find you, then you cannot rank.
Optimize for Page Load speed
Google recommends content page load speeds of under a second on a mobile network. Anything lesser than the average 1.2 seconds will result in poor user experience.
Optimize Your Mobile Site Design and Content
You have to optimize your content and mobile site design to ensure an enhanced user experience. Design and content need to be tested and optimized regularly.
To achieve success in your Mobile SEO strategy, it’s prudent that you pay attention to the changing trends in digital marketing. This checklist forms the basis of developing a mobile-friendly website that will help you rank better.
The business model analysis includes the following.
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Website Analysis – Analysis of keywords, metatexts, visible texts and their positioning on your website.
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Competitive Analysis – Analysis of content keywords and current ranking of your competitor websites in the search engine.
Have you used optimized images to improve Site Speed and Performance?
Optimize the images used on your website to increase your site’s performance. To analyze your website’s loading time, check Google’s PageSpeed insights. Alternatively, you can also use GTmetrix
Have you decided your website’s content strategy?
Search Engine Optimization is nothing but the practice of optimizing your site’s content to rank in search engines. Therefore remember to pay attention to keyword usage, keyword placement, readability, image usage, URL optimization and more.
Google’s Keyword Planner is an extremely effective tool to start with building relevant keywords for your website. Best practice would be to with lower-volume keywords first.