Introduction: In today’s digital age, online advertising has become an essential component of marketing strategies for businesses worldwide. From social media ads to search engine marketing, the online advertising landscape is constantly evolving. To stay ahead of the curve and make informed decisions, marketers need to be aware of the latest trends and statistics in online advertising. In this blog post, we’ll explore 93 online advertising statistics that you need to know for 2024, covering various platforms, formats, and trends.
- General Online Advertising Statistics:
- Online advertising spending is projected to reach $517 billion globally by 2024. (Statista)
- Digital advertising accounts for over 60% of total media ad spending worldwide. (eMarketer)
- Over 3.5 billion people worldwide are using social media, making it a key platform for online advertising. (Hootsuite)
- Social Media Advertising Statistics:
- Facebook remains the most popular social media platform for advertising, with over 2.8 billion monthly active users. (Facebook)
- Instagram ad revenue is projected to surpass $30 billion by 2024, fueled by the platform’s visual appeal and engagement. (eMarketer)
- LinkedIn advertising engagement increased by 32% in 2023, making it a valuable platform for B2B marketers. (LinkedIn)
- Search Engine Marketing Statistics:
- Google Ads accounts for over 90% of global search engine advertising revenue. (Statista)
- Mobile search advertising spending is expected to surpass desktop search spending by 2024, reflecting the shift towards mobile-first advertising strategies. (eMarketer)
- Voice search is becoming increasingly popular, with over 50% of searches expected to be voice-based by 2024. (Microsoft)
- Display Advertising Statistics:
- Programmatic advertising accounts for over 80% of total digital display ad spending worldwide. (eMarketer)
- Native advertising is projected to grow to over $50 billion in revenue by 2024, driven by its non-intrusive format and high engagement rates. (Business Insider)
- Video advertising continues to gain traction, with over 60% of marketers planning to increase their video ad budgets in 2024. (Wyzowl)
- E-commerce Advertising Statistics:
- Amazon advertising revenue is expected to exceed $35 billion by 2024, driven by the platform’s dominance in e-commerce. (eMarketer)
- Over 90% of online shoppers read product reviews before making a purchase, highlighting the importance of user-generated content in e-commerce advertising. (PowerReviews)
- Influencer marketing is a key strategy for e-commerce brands, with over 70% of marketers planning to increase their influencer marketing budgets in 2024. (Influencer Marketing Hub)
- Mobile Advertising Statistics:
- Mobile advertising spending is projected to surpass $400 billion globally by 2024, fueled by the increasing use of smartphones and mobile apps. (Statista)
- In-app advertising is becoming increasingly popular, with over 90% of mobile users spending their time in apps. (eMarketer)
- Mobile video advertising is on the rise, with over 70% of mobile ad spending allocated to video formats in 2024. (eMarketer)
Conclusion: These 93 online advertising statistics provide valuable insights into the evolving landscape of digital advertising in 2024. From the dominance of social media and search engine marketing to the growing importance of mobile and video advertising, marketers need to stay informed about the latest trends and statistics to develop effective online advertising strategies. By leveraging these insights, businesses can optimize their online advertising efforts to reach their target audience, drive engagement, and achieve their marketing objectives in the ever-changing digital landscape of 2024 and beyond.